Video Content Production
“People Are Seeking Out Ways In Which They Can Feel A Sense Of Engagement And Connection."
Engaging Your Audience
Video is critical to your content strategy because it can be snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make video every marketer’s dream format.
Whether it’s through actions like comments, likes, or shares, if people are responding to your video marketing content, that’s a great sign that you’re on the right track.
Just like a customer testimonial or product review can help to build trust in your company, your brand, and your product, they can also help to boost engagement. Watching someone demonstrate how your product or service improved their efficiency or solved their problem is so much more memorable than just reading an article about it.
Our Content Pillars
Know, Like, Trust. These are the 3 phases in a customer's journey that we focus on.
Know is about creating Authority for your customers, to notice you as an established voice in your industry. Like is about creating Affinity with your customers, engaging with them so they start to trust you. Trust goes hand in hand with Awareness, giving your brand a voice that is truly heard in a saturated digital world, creating deep engagement. Married up with our video strategy and distribution, we have a refined process to help you get results. Some of the types of videos could be:
Authority. Clients results videos, video articles, public speaking videos, tips and tricks videos.
Affinity. Behind the scenes videos, testimonials videos, business success story videos, short story driven narrative videos.
Awareness. Live videos, training videos, raw behind the scenes videos, CTA videos, instagram stories.