Tailored Strategies
“A Plan Can Be The Difference Between Knowing How Much ROI Your Content Is Delivering And Throwing A Metaphorical Mochi At The Wall To See If It Sticks"
Every Bit As Important As Execution
A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. You can start to use video to increase qualified leads in your sales pipeline and prove ROI. The trick to making your videos count is to build a purposeful, measurable strategy rather than random bursts of video excitement. Our video strategies encompass the following key questions before we go on to make content.
What type of video content do you plan to make? Whether its educational content, something entertaining or a mix, your business expertise and audience needs should determine your approach here.
Who are you making this content for?
Outline your target demographic with as much detail as you can. You can’t create great videos without determining the buyer personas you want to appeal to and their pain points.
What should your audience take away from your videos?
Think about what value your content will add and what tasks or goals it will help your audience accomplish.
Creating Winning Video Content For Japan
Tap into emotional trends. As a video marketing agency, one of the key things we focus on is creating content that resonates with our audience and leaves a lasting impression. One way we do this is by tapping into emotional trends. In Japan, for example, warmth and happiness are particularly popular and effective emotions to use in video marketing. Bright, jovial, and positive content tends to be well-received in Japan.
Alternatively, use less common emotions. Sometimes using less common emotions can also be effective in creating an impact on viewers. By using emotions that are not as widely used, you can differentiate your content and make a memorable impression.
Give them a reason to share. Japanese viewers often share content online for social utility, seeking opinions, or to connect with others who share their passions. For example, a recent study showed that 18% of Japanese viewers shared an Audi ad campaign called "TT Landing" in order to connect with other Audi fans.
Use cultural elements. Incorporating cultural elements and values into your content can also greatly increase reach and penetration into the Japanese market. It's important to remember that you are targeting a different culture, and including cultural elements can make your content more authentic and personal.
Create affinity with familiar locations. Locations can also create a strong affinity with viewers. Using familiar locations that are associated with certain things can be a sure way to guarantee engagement and a healthy return on investment. For example, if you are advertising skiing in Japan, using a snow-covered mountain in Japan is likely to be more effective than using a snow-covered location that is unfamiliar to the viewer.
Focus on mobile distribution. Finally, it's important to consider the distribution platform for your content. Japanese audiences are more engaged on mobile devices, with click-through, interaction, and video completion rates all higher on mobile than on desktop. This is also true for the Australian market. By focusing on mobile distribution, you can ensure that your content reaches a wider audience and has a greater impact.