Distribution Channels
“If You’re Not Releasing Your Video Content Where Your Market Already Exists, Or You Don’t Make It Easy For Them To Find, They’re Not Going To See It."
Distribute Content In Places Your Target Audience Always Visit
Video marketing success starts with distribution. We always select your distribution channels before the project starts, not after, so you can tailor the content to the medium. Which is exactly why distribution should be incorporated in your video marketing strategy. A distribution channel is similar to old methods of distributing goods, through a physical store or wholesaler. The difference is, in today's digital world, a distribution channel looks like FaceBook, Instagram, LINE, LinkedIn or any social media platform that has an audience and following.
Your videos can receive a massive amount of exposure when they reach beyond your YouTube channel or even beyond your website. Some of these platforms may align with your brand and some may not. We select them early so you can tailor video content accordingly since, you know, a story on Instagram can only be 15 seconds, for example. But hey, that might be a perfect opportunity for a teaser of your latest, live- action campaign video—if you plan ahead.
Our Platform Pillars
The types of distribution channels which are used in the Japanese and Australian markets vary quite differently. We have a keen knowledge of how paid advertising and algorithms on all these platforms.
Some of the more notable platforms that most users are on every day in Japan are YouTube, LINE and Twitter. These are notably not as prevalent in the Australian market, so knowing what works best is where our expertise comes in. We work with you as a team to understand your market, where your audience exists and then target them with the right platforms for maximum results.